December 6, 2018 – Latham, NY, USA – Marktech Optoelectronics (www.marktechopto.com) (Marktech), a privately-held, veteran-owned, leading designer and manufacturer of standard and custom optoelectronics components and assemblies, including UV, visible, near-infrared (NIR), and short wavelength infrared (SWIR) emitters, detectors, InP epiwafers and other materials, today announced its worldwide strategic sales and marketing partnership with sensing and photonics industry growth experts, Embassy Global.
Founded in 1985, the Albany, New York-based Marktech has built a strong industry pedigree for R&D excellence. As a renowned optoelectronics engineering, design, and test facility, Marktech’s unique core competencies are rooted in its proven capabilities to produce custom LED and detector components, and assemblies, in virtually any quantities. Each is designed and manufactured to customer exacting standards and available with some of the industry’s most competitive lead times. Standard product samples and ranges are offered to customers globally via Marktech’s longtime distribution partner, Digi-Key Corporation. In addition, the company’s engineering team has the necessary full in-house capabilities for the testing of complete electrical and optical characteristics, as well as to perform end-to-end examinations of all optical components, from die level to finished product designs. Recently, the company added a second facility in Simi Valley, California, for the expanded production of its industry best-selling detector lines. Marktech is also a Cree Solution Provider for high-brightness LEDs and materials.
Based in Western New York and with worldwide presence, the 100% woman-owned Embassy Global is an integrated strategic technical marketing, PR and business development firm. The firm’s unique value proposition is its role as 20-year recognized experts in the effective strategic growth of client product technologies and applications, combined with its one-of-a-kind knowledge, skill sets and relationships. Embassy Global is the only firm in the world whose work is 100% dedicated to the advancement of the sectors it serves. Now celebrating its tenth year, Embassy Global is proud to collaborate with some of the most prominent industry manufacturers in North America, Europe and Asia Pacific.
Notes Marktech Optoelectronics CEO, Mark Campito, “From the moment that Marktech and Embassy Global began discussions about a potential partnership, we recognized the unique knowledge and understanding of the optoelectronics and photonics sectors that Embassy Global demonstrated, which we felt would bring excellent value to our company. Year to date, we’ve seen a more than 25% increase in overall website visitors, all derived from the PR program. We have also enjoyed extensive PR coverage within highly industry relevant channels, worth approximately $165k. We look forward to further growing Marktech’s industry reach, in continued collaboration with our partner, Embassy Global.”